As the
English movie landscape gets more competitive Multi Screen Media's (MSM)
channel Pix has done a deal with MGM which will see titles from the Bond, Pink
Panther, Rocky, Terminator franchises among others to air.The deal is for three years. Pix business head Saurabh Yagnik said that the deal also covers new films like the new Bond film 'Skyfall', 'The Hobbit' and in future the remake of 'Robocop'. "In all, we will be able to expand our library by 50-60 films.
"In addition, we will also showcase all Bond
titles and popular movies from MGM's stable like the Rocky series, Terminator,
Species, The Pink Panther and Conan the Destroyer".
Late last year MSM had poached Yagnik from category
leader Star Movies in a bid to get a leg up on the competition. This is his
first major move since then. Pix which had started as a library channel made
the transition to more current films when it did an output deal with its parent
Sony Pictures Entertainment (SPE) a couple of years ago.
The next major title from SPE is 'The Amazing Spiderman' which will air on the channel in June. Himmat Butalia will move from Pix to AXN to head marketing. Pix has started the search for somebody to fill his role.
The next major title from SPE is 'The Amazing Spiderman' which will air on the channel in June. Himmat Butalia will move from Pix to AXN to head marketing. Pix has started the search for somebody to fill his role.